Online estate agents are a fairly new
concept and if you are about to sell your home, you may be looking in to this
alternative, cheaper way to market your property. Online agencies work slightly
differently from the average high street agent, so here are the top 10 tips for
success with an online estate agent.
1. Don't start marketing until your home is ready to sell
It may sound a little too obvious, but often vendors begin to
advertise their homes using some cleverly chosen photos, or even old photos
that show the property in a very positive light. Make sure your home lives up
to its sale package and that there are no nasty surprises for your first
viewers because you forgot to mention in your sales package that you haven’t
mown the back lawn for 2 years.
2. Decide how much you want to spend
A lot of internet estate agents have a choice of
different marketing packages. Some packages are based entirely upon an upfront
fee. Others require just a small deposit to start selling, with the remainder
of the estate agent fee to be paid upon completion of the sale. This is a good
option if funds are limited when the selling process is first initiated.
3. Decide on your asking price
The
benefit of using an online estate agent to help you sell your house
online is that you will receive guidance and advice on the asking price for
the property. In collaboration with your estate agent, make sure your asking
price is appealing enough to potential buyers, has room for negotiation and
will also leave you with enough money to purchase a new property easily when
you have accepted an offer.
4. Check out the competition
Before you put
your home up for sale with an online estate agent, carry out a little research
around the other types of property for sale within a small proximity of your
house. This will help you realise the good and not so good points of your home
in comparison to other properties.
5. Dress your home
If you have ever
visited a show home on a new housing estate, you will have seen how the homes
are decorated with furniture and flowers just like a real home, to sell the
lifestyle of the property to potential buyers. Do the same with your home before
you have any sales pictures take of the property.
Image courtesy of HouseSimple.co.uk |
6. Get ready for viewings
Once
your home is on the market you will receive viewing requests, and to avoid
missed sales opportunities you should ensure your home is neat and tidy all of
the time it is on the market so that you can accept last minute bookings and
urgent visits
7. Keep your phone nearby
Online
estate agents like to conduct their business remotely, so you should be
available to speak on the phone throughout the day in case any problems arise,
and also to receive calls with offers from potential buyers.
8. Check your feedback reports
Online
estate agents are able to provide vendors with statistic on the amount of
internet visitors to their adverts, as well as leaving feedback reports online
from anyone that has viewed the property. Make sure you check your selling
account regularly to see the effects of your marketing efforts.
Image courtesy of HouseSimple.co.uk |
9. Choose a good conveyancer
Some online agents are
also able to assist with the conveyancing process for an extra fee. Sometimes
it’s easier to keep the whole process with one supplier, and as always online
is cheapest so there shouldn’t be any need to shop around for conveyancing.
10. See the savings
Online estate
agent websites usually have a comparison calculator – you can use this to type
in the amount of commission (as a percentage of your sale price) that you would
have paid if you used a high street agent to sell your home. The calculator
with then show you that you have indeed save hundreds, if not thousands of
pounds by using and Online Estate Agent.